Analytics

Revenue & Business Intelligence

Your SaaS command center. MRR, churn, LTV, NRR, and revenue trends — all in one dashboard with CSV export.

Analytics
Revenue
$0K
+12.5%
MRR
$0.0K
+8.3%
Customers
0
+23 this month
$0$25K$50K$75K$100KJanFebMarAprMayJunJulAug
Top revenue sources
Subscriptions 68%
One-time 24%
Usage-based 8%

Business Health

Four real-time KPI cards — MRR, MRR Growth, Churn Rate, and ARPU — with period-over-period comparison and color-coded health indicators.

  • MRR with ARR annotation and % change vs previous period
  • MRR Growth rate with color coding (green/red)
  • Churn Rate with health thresholds: <3% healthy, 3-5% warning, >5% danger
  • ARPU (Average Revenue Per User) with trend indicator
Analytics
+12.5%
$0
Total Revenue
+8.3%
$0
MRR
+5.1%
0
Active Subscriptions
+15.2%
0
New Customers

Revenue

$48,290Gross|$41,046 Net
MonTueWedThuFriSatSun
Pro Plan
Starter
Enterprise

Growth Trends

Stacked bar chart with New vs Recurring revenue split, moving average overlay, and per-product breakdown. Toggle daily, weekly, or monthly granularity.

  • New / Recurring revenue split with stacked bars
  • Moving average line to reveal underlying trends
  • By Product view with interactive legend toggle
  • Daily, weekly, or monthly granularity with CSV export

Customer Value

Deep customer analytics — Total Customers (new vs existing combo chart), LTV, NRR, Revenue Split donut, and Top 5 Countries by revenue.

  • Total Customers with new/existing breakdown and cumulative line
  • Customer Lifetime Value (LTV) area chart
  • Net Revenue Retention (NRR) — ≥100% means expansion covers churn
  • Revenue Split donut by product + Top 5 Countries horizontal bar chart

Metrics

New Subscriptions
32
Units Sold
128
LTV
$342.50
Customers

Customer Management

Understand your customers across every market. Track purchases, manage subscriptions, and grow your global user base. All your customers in one searchable, filterable view — instant access to every profile, subscription, and transaction across your entire business.

Customers
Search customers...
0total
|
0active
|
0%retention
AJ
Alice Johnson
alice@ex...
🇺🇸Active$2,470
BM
Bob Mueller
bob@ex...
🇩🇪Active$1,890
YT
Yuki Tanaka
yuki@ex...
🇯🇵Trialing$0
SC
Sarah Chen
sarah@ex...
🇬🇧Subscribed$940

Top Countries

Country
Customers
Count
🇺🇸United States
1,247
🇬🇧United Kingdom
892
🇩🇪Germany
654
🇯🇵Japan
421
🇨🇳China
318

Global Distribution

See where your customers are. Country-level breakdown with flag indicators, revenue by region, and geographic distribution of your user base.

  • Country breakdown with flag indicators
  • Top countries by customer count
  • Revenue distribution by region
  • 173 countries tracked automatically

Customer Profiles

Deep dive into any customer. See their complete history — subscriptions, payments, refunds, and lifetime value — all in one place.

  • Total revenue and MRR per customer
  • Active subscription tracking
  • Complete payment and refund history
  • Lifetime value calculation
AJ

Alice Johnson

alice@example.com🇺🇸

Total Revenue

$0.00

MRR

$0.00

Subscriptions

1

Payments

12

Subscriptions

Pro Plan

$49.00 / month

Active

Payments

Jan 15, 2026$49.00
Paid
Dec 15, 2025$49.00
Refunded

Disputes

3 total

Open
DSP-1042Fraudulent
carol@example.com·Feb 28, 2026
$29.00Open
DSP-1038Not Received
dave@example.com·Feb 25, 2026
$99.00Under Review
DSP-1035Duplicate
eve@example.com·Feb 20, 2026
$49.00Resolved
We handle all disputes on your behalf

Disputes & Chargebacks

We handle all customer disputes and chargebacks on your behalf. From fraud claims to refund requests — our team manages the entire resolution process so you can focus on building.

  • Full dispute lifecycle managed by our team
  • Chargeback evidence collection and submission
  • Fraud detection and prevention built-in
  • Real-time dispute status tracking in your dashboard
Analytics & Customers - Waffo | Global Payments Platform