What is a Merchant of Record?
Understanding how MoR works and why it matters for your global business.
A Merchant of Record (MoR) is the entity that is legally responsible for selling products or services to end customers. When you use Waffo Pancake as your MoR, we become the seller of record for every transaction — handling tax collection, compliance, invoicing, and consumer protection on your behalf.
How It Works
When a customer purchases your product through Waffo Pancake, we act as the legal seller. We collect payment from the customer, handle all tax obligations, and then pay you your share minus our platform fee.
This means you don't need to register a business entity in every country you sell to. You don't need to understand local tax laws. You don't need to worry about consumer protection regulations. Waffo Pancake handles all of it.
What Waffo Pancake Handles as Your MoR
As your Merchant of Record, Waffo Pancake takes care of:
- Sales tax, VAT, and GST calculation and collection across 173 countries
- Tax remittance to the appropriate authorities in each jurisdiction
- Invoice and receipt generation for end customers
- Consumer protection compliance in every market
- Chargeback and dispute handling
- KYC/KYB verification and compliance
- Fraud detection and prevention
MoR vs. Payment Gateway
A payment gateway simply processes the transaction — it moves money from buyer to seller. You remain the seller of record and are responsible for tax, compliance, and disputes.
A Merchant of Record takes on the legal and financial responsibility for the sale. Waffo Pancake isn't just processing your payments — we're legally selling your products on your behalf, which means all the compliance burden shifts to us.
Who Benefits Most
The MoR model is especially valuable for:
- Solo founders and indie developers who don't have an LLC or corporation
- Startups expanding into new international markets
- SaaS companies selling to customers in 173 countries
- Digital product creators who want to focus on building, not compliance
- Any business that wants to sell globally without setting up foreign entities
Getting Started with Waffo Pancake MoR
Setting up with Waffo Pancake as your MoR is simple. Create an account, add your products, and start selling. Our store approval flow ensures compliance, and once approved, you can accept real payments globally.
Payouts are sent directly to your local bank account or Alipay — no business entity required for solo founders.
Ready to sell globally?
Let Waffo Pancake handle the complexity. You focus on building.